Done! Section 2: Core of Data Analysing

 Done! Section 2: Core of Data Analysing


Facebook Ads Training For Facebook Ads Advertising Strategy


I try to figure out when I was enrolled in this course.

I found an email: Wed, Dec 10, 2025, 7:00 AM.

I must be enrolled much, much earlier...

I do not know...


Section 2: Core of Data Analysing

Parts:

5. What we will cover?

6. Vanity Metrics to Avoid

7. Key Performance Indicator

8. KPI's Essentials

9. KPI's Column

10. Important Updates

11. KPI's Targeting

12. Evaluating Success



Source: https://aimclear.com/6-lame-kpis-and-how-to-make-them-better-free-kpi-cheat-sheet/


So at Infosys, I also had a job task to audit direct Marketing Procurement for Central Europe for P&G.


About KPI, once at Infosys, I applied for a job to be a Team Leader, as I felt ready and also experienced, plus educated... 

One of the interview questions was about KPI.

The other project operation manager found my profile and answered well enough to progress with me on the job hiring.

In Infosys Poland, the rule was that your actual Team Leader must approve your promotion, anyway your are stuck...

Nah, my actual Team Leader was waiting 4 years to be a Team Leader... so she taught, I must not have a better career path than she did... 

Then I was punished a lot...



And that time, a maximum of 10 Hungarian speakers lived in the same city, like the company was, so my eplacement on the Hungarian speaker market was too challenging. 

Why?

At that time, the city was under renovation, and even in the 2020s, Polish people speak badly about Lodz.

Yes, most of the Polish people do not know Lodz.

Lodz is a well-developed city, with amazing shops, kind people, good restaurants, and a thousand programs to relax and have fun. 

So, I can recommend Lodz as a city to live and work in.


BUT!!!!

How do I know that something is still going very, very badly with advertising?!

When I got my job in 2012, as a Procurement Executive at Infosys in Poland, working with P&G.

Most of the people in Hungary, like medical doctors and psychologists, who were in my social circle... they were watching down at me...

First of all, they did not know what procurement is!

They did not know what P&G is!

Of course, they used the menstrual pads, like Always... but it never went into their head that is from P&G.


What to say, even in 2024, in Denmark, when I listened to Saxo investment online podcasts, there was a woman, a guest in one of the shows, who wanted to look so smart, and she was so super proud of herself, as she bought a few stocks from Colgate... as it is connected to P&G... nah... that is all... 


Is advertising easy?

Nope. I left one of the companies, as a girl who was studying for an MA in Economics... She was a secret lover of the marketing manager, that how she progressed in the company.

I didn't find this career path manageable for me...so I quit the job, before they would force me to do more shit stuff...

I also left the university in Hungary, as the teacher in Marketing was super jealous of my home assignments, as I wrote a 30-page marketing plan for the most expensive Swiss watches... that also included a Facebook advertisement... she really hated me, and told me she doesn't understand how I dare to write about expensive products. I'm supposed to write about a bar of chocolate in the local food store. This was in 2011-2012.

Nah, I left the university, as for me, it was an indicator of narrow-minded, blind education.




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